BY TIM PARSONS
Inspired Gaming provider of virtual sports gambling content developer has unveiled its new game ‘Rush boxing’ in partnership with boxing legend Iron Mike Tyson. Mike Tyson was the hot catch of boxing in the late 80’s and early 90’s after being the youngest man to win the world heavyweight title in the history of the sport, after just 17 fights. His achievement has never been matched since, though he was initially beaten by James Douglas in a shock upset in 1989, then twice by Evander Holyfield in 1997, before Lennox Lewis battered him in 2002. Tyson remains the epitome of Brute force in the history of the sport and drew wide appeal from all walks of life. He was revered and reviled in equal measure. He often had emblazoned on his T shirts, ‘hated by some, loved by many, respected by all’. The game is expected to be a hit with youngsters, Particularly in America, but wil. likely spread to the UK and across the world too
The games developer said that it will debut its feature title at the upcoming G2E Vegas expo on stand 3230 between the 29th of September and the 31st of September. The sports portfolio which includes virtual basketball, indy car racing, greyhounds, horse racing and soccer.
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Gerhard Burda, Acting Chief Product Officer at Inspired said:
“G2E Vegas brings together the gaming industry’s elite, so it’s the perfect platform to unveil our new brand partnership with the legendary boxer, Mike Tyson, and showcase our leadership in omnichannel gaming. We have spent the last year working closely with our customers on their omni channel product strategy and look forward to sharing our insights and innovations with visitors to the show.
“We are particularly excited about the potential for our Virtuals and mobile games – both social and real money – at this year’s show. Today’s players are increasingly mobile and expectant of flexibility – they want to be able to enjoy their favourite games whenever and however they choose. True omnichannel gaming enables players to have seamless and enjoyable gaming experiences, which drives incremental revenues. Due to our leading position in the UK, and our omni channel technology and content, we are spearheading the gaming industry in this shift, and we have plenty more innovations to come.
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