Canadian Media Industry Countering Facebook Changes Effect

Canadian Media Industry Countering Facebook Changes Effect

By Tony Boyden And Lucy Caulkett-

Some members of the Canadian media industry say they expect to be able to weather the potential setback created by the latest change to Facebook’s content sharing priorities.

The social network recently announced that user feeds will now feature less news and other public content and more of the personal photos and

Some members of the Canadian media industry are working towards neutralizing the potential setback created by the latest change to Facebook’s content sharing priorities.

The social network recently announced that user feeds will now feature less news and other public content and more of the personal photos and status updates that first fuelled its popularity Facebook is making sweeping changes to its news feed, here’s what to expect

Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful.

As a result, Facebook says it expects pages that produce what it described as more passive content, including news and pre-edited videos, to receive fewer clicks.

News outlets have frequently utilized the social media to drive traffic to their sites in recent years, but some Canadian organizations say Facebook is just one piece of an increasingly varied puzzle.

Facebook is making sweeping changes to its news feed, here’s what to expect

Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful.

As a result, Facebook says it expects pages that produce what it described as more passive content, including news and pre-edited videos, to receive fewer clicks.

News outlets have frequently used social media to drive traffic to their sites in recent years, but some Canadian organizations say Facebook is just one piece in an increasingly varied puzzle.

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Facebook‘s move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue — at least in the short-term, analysts said.

Facebook founder and CEO Mark Zuckerberg announced the shift in the configuration of the News Feed on Thursday, saying it would reduce engagement by users at first but would lead to their improved “well-being.”

While Zuckerberg described the move as being designed to bring people closer together and foster more “meaningful social interactions,” analysts noted that it comes amid criticism of the world’s leading social network on various front

Facebook‘s move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue — at least in the short-term, analysts said.

Facebook founder and CEO Mark Zuckerberg announced the shift in the configuration of the News Feed on Thursday, saying it would reduce engagement by users at first but would lead to their improved “well-being.”

While Zuckerberg described the move as being designed to bring people closer together and foster more “meaningful social interactions,” analysts noted that it comes amid criticism of the world’s leading social network on various front

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