By Eric King-
Mcdonalds have launched a smartphone app that will make it easier for customers to order food.
The initiative, which begins in Birmingham, is aimed at making it easier for Macdonald lovers to order food from their phone without the hassle of having to queue up in-store or at the drive-thru.
Mcdonalds up to now has operated no home delivery service, putting them at relative disadvantages with some other fast foods which operate a home delivery service. The long-serving fast food restaurant run up to 25,000 branches in Birmingham alone, a lot more than in London or other parts of the UK. The technological expansion will be welcomed by fast food lovers who find themselves queuing up for long periods after nights out. The initiative is expected to be fully established by 2018, speeding up the process of business for their thousands of customers in Birmingham and the rest of the country.
Mcdonalds have already been running surveys in Birmingham and London directed at finding out how satisfied customers are with their products. Members of the public have been drawn to invitations from representatives of Macdonald’s, who take volunteers to a room where they are treated as prospected customers and paid 5 pounds to sample two huge burgers in a bun and assess it for texture, heat, and flavor. The volunteers then tick a set of boxes with options that indicate the most fitting assessment for each of the burgers, attaching value to their rating of the burgers on a scale ranging from poor to excellent. The researchers then study the results and use them to determine whether to incorporate changes to the burgers that are eventually intended to go on sale.
Macdonald’s is looking to out-compete for rivals like Burger King and KFC, and are devoting more time and money into their business goals.
Once the word gets round, Mcdonalds will be swamped with orders at a faster rate than present, which is where they hope to make profits.