By Lucy Caulkett-
Parisian jewellery house Messika has unveiled its 2025 festive‑season campaign, once more centring on Kate Moss — this time alongside top models Jordan Barrett and Georgia Palmer. The collaboration isn’t a first: Moss has a long history with the brand, and her influence has helped shape Messika’s high jewellery vision.
With Barrett and Palmer joining the campaign, Messika is blending legacy glamour with next‑generation cool.
AD: Capeesh Restaurant
Kate Moss (pictured)first began working with Messika in 2019 when she appeared in a campaign alongside Joan Smalls and Sylvia Hoeks — a collaboration that laid the groundwork for a deeper creative partnership. Over the following year, she and Messika’s founder, Valérie Messika, embarked on a joint project that would result in the first “Messika by Kate Moss” high‑jewellery collection, launched in 2020.
Moss’s contribution was more than just lending her name. Inspired by her own jewellery collection — a trove of vintage Art Deco, Victorian, bohemian and even Indian‑inspired pieces — she helped guide the creative direction. Tassel earrings, layered necklaces, malachite and turquoise stones, Art‑Deco chokers and diamond‑set headpieces emerged, channeling her eclectic taste.
Her first collection reflected a distinctive philosophy: jewellery should be wearable, expressive, and adaptable, not just for red carpets but for real life, day and night. Moss has said she doesn’t like rules; she likes “breaking rules,” and the Messika collection mirrors that free‑spirited, rebellious elegance.
AD: Oysterian Sea Food Restaurant And Bar
Over subsequent years, Moss and Messika deepened their collaboration. The original 70‑piece collection grew into follow‑up drops — expanding the range of gemstones (opal, mother‑of‑pearl, onyx), while maintaining that blend of vintage inspiration and modern sensibility.
Their creative chemistry has earned Moss the status of a true muse for Messika. As Valérie Messika recently put it, Moss’s “instinctive elegance” and “fearless spirit” embody the Maison’s values.
This enduring partnership sets a foundation of heritage and authenticity for the 2025 campaign — and makes Moss much more than a face; she is a creative force with a deep understanding of jewellery history, design, and how to make diamonds live in everyday life.
The new campaign, released November 2025 under Messika’s festive‑season banner, casts Moss alongside two younger models: Jordan Barrett and Georgia Palmer — a generation apart in age, but united in style and charisma.
Jordan Barrett is an Australian supermodel who burst onto the scene as a teenager and rapidly became one of the highest-paid male models in the world. He has fronted campaigns for major fashion houses including Tom Ford, Versace, Balmain and Coach, and appeared on covers of leading magazines like Vogue Netherlands Man, Wonderland, Numéro Homme and Hercules.
His aesthetic described as “it‑boy glamour” brings a contemporary, gender‑fluid edge to the traditionally feminine world of high jewellery.
In the campaign narrative, Barrett is described as turning “energy into connection,” his presence bridging modern masculinity with the sensual glamour the collection evokes.
Georgia Palmer who is known both as a model and a DJ — contributes what Messika calls “motion to the moment.” Her energy and modern femininity capture a new kind of elegance: expressive, instinctive, alive. Palmer’s background in music and creative subculture resonates with Messika’s aim to present diamonds not just as luxury items, but as wearable expressions of identity, style and spirit.
Georgia Palmer left and right Kate Moss are campaigning for Kat
Bringing Moss, Barrett and Palmer together creates a triad: heritage (Moss), youthful charisma (Barrett), and contemporary flair (Palmer). The campaign’s visual language — reportedly set in a stylised Parisian apartment suffused with Messika’s signature purple — evokes friendship, celebration, and multigenerational glamour.
The 2025 Messika campaign marks more than another seasonal push. It signals a broader shift in how high jewellery is positioned and who it speaks to.
It helps re-invent jewellery for a new era by pairing a veteran style icon with younger models, Messika is bridging generations. This suggests jewellery can be timeless yet modern, luxurious yet accessible, refined yet expressive. It also challenges gender norms because Barrett’s presence reflects jewellery’s evolving gender politics.
High jewellery has traditionally been coded female, but with a top male model showcasing diamond pieces, Messika is embracing a more inclusive vision, also personalising the celebration of personal style. Through Moss’s eclectic tastes , from Art Deco to bohemian, from turquoise to malachite, the collection encourages self-expression. It sends a message: jewellery is not just about heritage, but about identity, mood, and individuality.
The campaign seems to position jewellery as part of real life — “day to night,” “street to soirée.” That democratizes luxury, proposing that elegance and sparkle need not be reserved for special occasions.
The collaboration reaffirms her status not just as a fashion icon, but as a creative force — someone who sets trends rather than follows them. For Barrett and Palmer, the campaign marks their entry into jewellery storytelling, expanding their personal brands beyond clothing and campaigns.
Messika’s 2025 festive campaign is likely to be the start of a new chapter. Given Moss’s history of deep involvement — not just as model but designer and co‑creator . There are likely to be more collections where she influences design, colour palette, stones and styling.
The inclusion of models like Barrett and Palmer may signal Messika’s intent to target younger, more global audiences — those who value self-expression, individuality and fluid style over traditional luxury codes.
If successful, this campaign could encourage other heritage jewellery houses to rethink their marketing and design philosophies — blending legacy with inclusivity, classic craftsmanship with contemporary sensibility.
In a world where luxury often implies exclusivity and conformity, the Messika–Kate Moss–Jordan Barrett–Georgia Palmer collaboration stands out for its freshness, boldness and inclusivity. It reminds us that glamour evolves and that jewellery, at its best, is not just an accessory, but a story
Messica’s founder, Valérie Messika said in a statement to The Eye Of Media.Com: ‘Kate has always been an inspiration, she is a real muse for me. Her elegance feels instinctive and her spirit is fearless’.
AD: Heritage And Restaurant Lounge Bar