By James Simons-
BetGames is set to launch its hybrid sports leagues in the United Kingdom under newly issued licences from the Gambling Commission.
BetGames has outlined plans to significantly expand its presence in the UK, having received ‘multiple’ new licences from the UK Gambling Commission (UKGC).
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The Lithuania-founded firm has set out delivery of its Twain Sport holding to UK licence holders as a primary objective, covering the brand’s 24/7 football and basketball content.
The first product to hit the UK market from BetGames will be Twain Sport, a Lithuanian hybrid sports project that provides traditional games such as basketball or football.
However, the games are played between only two athletes on separate courts with the aim to outscore one another.
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The games are only 60 seconds long and available 24/7, the potential turnover for these games can reach 1,440 matches per day or 43,200 per month.
The T-Kick and T-Basket variants also offer eight-player tournaments which last for one hour in a custom-built arena.
A total of 14 tournaments can be held from both sports each day, with hopes that the project can create a competitive environment for people to bet on high-frequency live sports.
Under the latest round of UKGC licence distributions, the firm has been handed permits for real events betting and virtual events betting, building on gambling software and casino host licences, paving the way for its UK expansion plans.
BetGames’ CEO, Andreas Koeberl, said: “Our latest UK approvals are going to be an absolute game-changer for us. Live since October 2022, Twain Sport has already proven a resounding success having been deployed with 45 operators globally in just six months, as well as 20 more contracts currently under negotiation.”
The betting host licences for real and virtual events allow the company to expand beyond its existing live casino offering in the market, with Twain Sport 24/7 basketball and football games the first new products to be released.
“Our latest UK approvals are going to be an absolute game-changer for us,” said BetGames chief executive Andreas Koeberl. “Live since October 2022, Twain Sport has already proven a resounding success having been deployed with 45 operators globally in just six months, as well as 20 more contracts currently under negotiation.”
Twain Sport offer operators a high-turnover schedule to boost engagement and incremental revenue, with 60-second matches available every two minutes around the clock.
Evolution
“Our mission at BetGames has always been to offer unique products for the iGaming industry,” Koeberl added. “With Twain Sport, we have something truly special for the UK market – the first-of-its-kind high-turnover sporting action that will be the perfect cross-sell for sports betting and casino fans. Perfect for the new low-staking regulatory environment in the UK, we can’t wait to see how it performs!”
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