By Gabriel Princewill-
Camelot today celebrates its 25th anniversary with news of its exponentially growing sales which it attributes to its digital innovation and highly appreciable good causes.
Camelot brought together 25 winners for each of the 25 years since the inauguration of the national lottery to celebrate a quarter of a century since the most intriguing and captivating game of chance was launched in the Uk.
Camelot has seen an elevation in its revenues on virtually all fronts since 1994, a testament to its overall success. Total national lottery sales have gone up by 13.5% , its digital sales up by 10.5%, with its statistics revealing that 95% of all revenues go back to society.
Evidence of its innovative progress is manifested in its record nearly £4bn profit in the period between April 1 and September 2019- a positive depiction of what its bosses say show the National Lottery to be in its best ever shape.
Announcing the results, Camelot CEO Nigel Railton said: “It’s 25 years to the day since we started selling tickets for that first Lotto draw, and our record half-year performance clearly shows that The National Lottery is in its best-ever shape.
Not only are sales up across the board, but we’ve also delivered over £3.2 billion to Good Cause projects, players and retailers in just six months – underlining the incredible difference that, over two decades on, The National Lottery continues to make to the lives of people and communities throughout the UK”.
”As we celebrate this incredible birthday milestone, I really do feel that The National Lottery is 25 years young and ready to support the next generation of arts, heritage, sport and communities projects – funding so many activities at which the UK is truly world-class. What’s more, as CEO of Camelot, I can tell you that the team here that put in place the strategic review is only two years into a long-term plan – so we feel like we’re just getting started.”
GOOD CAUSES
Camelot has amazingly generated £876.8 million (excluding investment returns) for Good Causes, £83.6 million more than in the first half of 2018/19, taking the total raised for Good Causes since 1994 to over £40 billion.
National Lottery funding has now been awarded to more than 565,000 individual projects – an average of 200 lottery grants in every UK postcode. As well as contributing to truly world-class arts, sports and heritage projects of which the whole nation can be proud, The National Lottery is continuing to make a massive difference at a local level.
Camelot says it awarded £2,238.4 million in prizes to players, £265.3 million more than last year, and created 147 new millionaires. The National Lottery has now awarded over £73 billion in prize money and created more than 5,500 millionaires or multi-millionaires since its launch.
GREATER CHOICE
With a greater variety of choice for potential winners, Camelot has ingeniously orchestrated an engaging framework that optimises different ways for people to win prizes.
Railton continued:
“We’re continuing to make excellent progress on reinvigorating The National Lottery brand to make it more relevant and visible by more effectively communicating the uniqueness of The National Lottery and by working closely with the wider National Lottery family on successful initiatives such as #ThanksToYou and National Lottery Cinema Day, which recognise the all-important contribution of players to a huge range of projects across the UK.