Tim Parsons-
Outstanding legend, Sir David Beckham has renewed his collaboration with Boss in poignant second chapter of the strong partnership .
BOSS first introduced BECKHAM x BOSS in the spring of this year as the first-ever BOSS collection co-designed with David Beckham in what was to be a timeless collection of premium-quality elevated pieces blending modernity and heritage.
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The former legend has become a global icon over the years, and is no stranger to top of the range fashion styles. An inclusion of Beckham always adds a flavoury spice to any project ot promotion
“We were incredibly excited to work with David again for this second chapter of BECKHAM x BOSS. The collection presents a natural evolution of our debut collaboration. It lets David’s personal style shine through, while keeping a classic BOSS feeling at its core. We have worked hand in hand with him to curate a wardrobe that is versatile and elegant, perfect for both the city—and the great outdoors,” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS.
Beckham enthusiastically echoes the glowing recommendations, stating: “I love this time of year, the layering, accessories and clothes that are stylish yet comfortable.
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Right from the early stages of development I wanted to create a collection inspired by the feeling I get when I am at home in the countryside in the colder months. With my second collection with BOSS, we’ve put a strong focus on textures and materials that give classic pieces a fresh, modern feel,” he said of the campaign and collection.
Marked by an outstanding blend of quality fabrics and fresh silhouettes and sharp tapered trousers Beckham looks more than a million dollars as he poses for his new partners in fashion.
Underlining the exquisite timeless design are a brilliant leather holdall, Chelsea boots, and a baker boy cap to round out the collection.
This partnership is poised to eventually develop into a full blown campaign, appearing on billboards across the globe from Times Square to Piccadilly Circus, and other high-traffic locations across North America, UK, Europe, Asia, and Australia, along with store window installations and pop-ups at BOSS stores and wholesale partner locations in key global markets beginning April 23.
The photos were taken by the popular duo Mert and Marcus in a sophisticated enviable mansion in London.
Top Class: Legendary David Beckham poses in brilliant collection of HUGO BOSS attire.
The world of BOSS spans an estimated 500 own stores worldwide and is central to HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market.
With collections in 129 countries at over 8,000 points of sale and in excess of 20,000 employees, the stand out global brand is designed for confident and determined individuals who live life with passion, style, and purpose, particularly for those with the practical goal of being their own boss.
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