By Aaron Miller-
Twitter knows it has to rethink everything about its service to improve standards following the wave of bad publicity the social media giant has received of late.Twitter has been under fire for its reckless failure to address serious complaints on its platform. The fact death threats were tweeted on its platform which tweeter did nothing about has stained its reputation as a responsible social media platform that adequately caters for the concerns of its users. The more serious issue about complaints carelessly bypassed by the social media giant relate to violation of its policies which twitter should have addressed on its own without needing a nudge.
Its CEO, Jack Dorsey, has been thinking up new ideas on a regularly basis, directed at improving its service. Twitter says it is trying to provide incentives for healthy conversations, but Dorsey and his team of well paid personnel need to first master the skill of improving conversations with its complainants. It is still shocking that an organisation as big as twitter failed to respond quickly and efficiently to complaints about threats from a dangerous mail bomber. Now, the social media giant appears to be masterminding a campaign to promote its platform, even though it has countless millions of followers.
“As we’ve been saying for a while, we are rethinking everything about the service to ensure we are incentivizing healthy conversation, [and] that includes the like button,” the company said. “We are in the early stages of the work and have no plans to share right now.”
Twitters plans to remove the like button in favour of healthy debates has not gone down very well with twitter users. Dorsey will not be implementing his plans anytime soon, but his global users want him to start by addressing the issues that concern them most. Addressing hate and harassing tweets, improving the quality of its service , including its reactive time to complaints. Twitter’s objectives of improving conversations is good and welcome, but they have to begin by spotting wrong conversations or declarations on its own platform.
Last week, Twitter reported a net loss of 9 million users in the third quarter of 2018. Most of its high profits were credited to its efforts to remove fake and spam accounts, but the giant social media platform could easily have predicted this reaction from advertising companies. One challenge twitter must rise to is that of not only specializing in fresh ideas to boost the popularity of its platform, but properly address the practical issues affecting its reputation right now. Members of the public will always want to use twitter, but that does not equate them respecting the quality , standard, and professionalism of the social media giant.
Twitter makes its debut on London’s Piccadilly Lights with a series of gigantic hashtags, user-focused brand images and a promotion for the upcoming final season of Netflix’s House of Cards that take over the entire outdoor site.
An opening sequence going live today will feature brand imagery targeted at Twitter users, while from 2 November there will be a marketing push for House of Cards. Twitter plans to highlight trending topics, news and “cultural moments” that feature on its platform. Its aim to balance commercial content with user-generated material all sounds good, but twitter must remember that part of healthy conversation on its platform must include conversation about its own all round progress. Fresh ideas are good, but fresh action that meet consumer needs is much better.