By Gabriel Princewill And Tony O’Reilly-
A social media page that showcases restaurants and tourist spots in Belfast is growing in popularity, and regularly contacted for social media growth.
Originally named instaBelfast, the account has gathered a large following on Instagram and TikTok, with 100,000 followers between the two platforms and hundreds of thousands of video views was forced to change its name after being confronted by instagram itself.
‘Our niche is leisure and activity, which includes pubs, wellness
‘We have a market agency that promote a number of organization
‘We don’t charge 95% of the customers we promote
Now called Inspiring Belfast’, it is driven by an inspiration to build aspiring social media influencers in Belfast, the organisation has channeled its resources into promoting ambitious individuals and organisations trying to extend its reach and influence more people.
Interestingly enough, they do this at no cost, prising themselves on building a strong reputation in Belfast, which is growing and exceeding boundaries.
The business’ creator, Alan Wallace, told The Eye Of Media.Com that his company is frequently contacted by people who want to grow their business on social media.
”People contact us all the time to promote them and we generally do this for free for them. It’s a delight to help people expand their business.
‘We have had a lot of opportunities on the back of this.
‘ Our growth has continued to astound us, and a lot of people want our services, which is great”.
”I am an official ambassador for Tiktok for our business
When Mr Wallace’s organisation was called Inspiring Belfast, he was challenged by another company bearing the same name.
The company’s legal representation reached out to Alan, and told him to “promptly cease all use of the instaBelfast mark, including use in domain names and social media platforms such as Instagram and Facebook”.
He was also given “60 days to cease use of the INSTABELFAST mark and to remove all instances of historic use from social media channels etc”.
Forced to rethink his approach, he took the confrontation as a compliment, and changed the name
Alan said he felt Instagram’s approach was “decent” and he has since changed the @instaBelfast social media handle to @inspiringbelfast on all platforms.
“After seeking legal counsel and finding no positive solutions, instaBelfast was left with no choice but to rebrand,” the Ballymena native continued.
“I now feel like it’s a blessing in disguise though and I’m excited for the future of ‘Inspiring Belfast’.
”All our business is about inspiring Belfast
“We are Belfast’s unofficial travel guide and have been recently hiring for a hugely popular food and taster role.”
The social media platform is making waves in Northern Ireland, and has gained popularity in the area, as it captures the market .
Inspiring Belfast has now beenn thriving for four years.