By Tim Parsons-
Striker Power-Up: Harry Kane Becomes Global Ambassador for EVEREADY
EVEREADY, a leading brand offering quality and affordable battery and lighting solutions, has successfully signed the globally recognized footballer Harry Kane as its new Global Brand Ambassador.
EVEREADY Global Brand Ambassador Harry Kane. PR Newswire
The official announcement of this multi-year deal formalises a potent alliance, directly linking the renowned athlete’s image of consistent performance and reliability with the brand’s core values.
This is not a renewal but a new strategic alignment, as there was no pre-existing commercial partnership between the football star and the power products company before this particular agreement. The Eye Of Media.Com has heard.
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EVEREADY
Lori Shambro, the Chief Marketing Officer for Energizer Holdings, expressed profound enthusiasm for the arrangement.
LORI SHAMBRO, Executive Vice President, Chief Marketing Officer.
“We’re thrilled to build this partnership with a true global footballing icon and welcome Harry Kane as the EVEREADY global brand ambassador,” said Lori Shambro, Chief Marketing Officer of Energizer Holdings.
“Our partnership with Harry represents one of many marketing efforts that will help EVEREADY connect and engage with new consumers around the world to showcase how our range of high-quality, affordable products can help families access the power they need to fuel their busy lives and balance their budgets at the same time.”
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The executive believes the new Harry Kane EVEREADY Partnership will prove pivotal in connecting with new consumers worldwide, supporting the brand’s mission to make affordable power widely available.
Kane himself expressed pride in aligning with a “trusted global brand,” particularly noting EVEREADY’s reputation for being available “when it matters the most.”
“I am excited and proud to be working with EVEREADY,” Harry said. “They are a trusted global brand with a reputation for being there when it matters the most – especially when keeping things running smoothly at home. I look forward to working more closely with them!”
This significant marketing effort will amplify EVEREADY’s visibility across multiple international consumer touchpoints, including extensive usage in social media, digital advertising, e-commerce platforms, and outdoor advertising displays.
A History of Reliable Performance
Kane’s career trajectory epitomizes reliability and global recognition, making him an ideal partner for the power brand.
At the club level, he established himself as Tottenham Hotspur’s all-time record goal scorer, consistently dominating the Premier League, where he secured multiple Golden Boot awards.
The star striker’s sensational move in August 2023 to German giants Bayern Munich commanded an initial transfer fee reported to be around million ( million), potentially rising with add-ons.
This deal remains one of the highest fees ever paid for a player over 30 years old.
The England captain’s international career rivals his club achievements, as he stands as the all-time top scorer for the Three Lions, surpassing the previous record holder in 2023.
Kane has represented England in major tournaments, winning the Golden Boot at the 2018 FIFA World Cup, cementing his status as one of the world’s elite forwards.
The prolific goal scorer’s successful image rights company, HK28 LTD, oversees his ventures, contributing to his estimated net worth, which financial reports place close to million, further demonstrating his powerful global commercial appeal.
Given his global reach, the Harry Kane EVEREADY Partnership will undeniably provide the battery company with an enormous market boost.
EVEREADY’s Global Reach and Corporate Parentage
EVEREADY, a brand with a rich history dating back to 1896 and the invention of the flashlight, is a global powerhouse anchored by its parent company, Energizer Holdings, Inc. Headquartered in St. Louis, Missouri, USA.
Energizer Holdings is one of the world’s largest manufacturers of primary batteries and portable lighting products.
This corporate structure provides the EVEREADY brand with a massive international distribution network and substantial financial backing.
Key brands under the Energizer Holdings umbrella include Energizer, Rayovac, and Varta, alongside a significant portfolio of automotive fragrance and appearance products, such as Armor All.
As a publicly traded company on the New York Stock Exchange (NYSE: ENR), Energizer Holdings is ultimately governed by its shareholders.
Conrad Hubert, a Russian immigrant, founded the original company as the American Electrical Novelty and Manufacturing Company, pioneering the portable power industry.
The current Chairman of the Board of Energizer Holdings is Patrick J. Moore, overseeing the strategic direction of the global consumer products distributor.
This solid corporate foundation ensures the Harry Kane EVEREADY Partnership has the resources necessary to execute a comprehensive, high-impact international marketing plan.
For more detailed corporate information about the brand’s parent company, please visit the Energizer Holdings Investor Relations page.
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