By Charlotte Webster-
Your Home Care Services Ltd, registered under company number has been forced into liquidation after exploiting elderly customers through deceitful sales tactics.
The Insolvency Service, in its investigation, uncovered a disturbing pattern of aggressive sales techniques and misleading information targeted at vulnerable pensioners.
Operating under the guise of offering home service and maintenance plans, the company utilized cold-calling strategies to lure unsuspecting individuals, particularly those deemed vulnerable due to age or financial circumstances.
Shockingly, investigators discovered that the company even targeted individuals under Powers of Attorney, demonstrating a callous disregard for ethical business practices.
The liquidation of Your Home Care Services Ltd, finalized on 27th February 2024, marks a decisive action by authorities to address egregious misconduct in the business sector.
Mark George, Chief Investigator at the Insolvency Service, condemned the company’s actions, emphasizing the harm inflicted on the most vulnerable members of society. He stated, “Your Home Care Services Ltd targeted the most vulnerable people, using aggressive techniques and misleading customers into signing up to plans that they didn’t need.”
Among the disturbing findings, investigators revealed that the company employed coercive methods, including falsely claiming that customers already held maintenance plans and threatening charges for cancellation of services.
Additionally, Your Home Care Services Ltd knowingly sold redundant plans, covering items already under existing maintenance agreements or outdated appliances ineligible for coverage.
Customers, recounting their experiences to investigators, described encounters with aggressive sales representatives during cold-calling attempts.
Moreover, the company’s lack of cooperation with the investigation, including failure to provide essential documentation and records, further underscores the severity of its misconduct.
One particularly alarming revelation was the submission of a fictitious registered office address in London to Companies House, raising questions about the company’s integrity and transparency in its operations.